Acumen believes that good collateral is not good enough. Only great collateral is worth your investment, and your clients’ attention.
Otherwise it is a waste of money and time for everyone. 
We also believe that outstanding collateral is critical to prospect conversion, client retention and heightening share-of-mind among all of your stakeholder groups.
To command such mindshare, Acumen believes that great collateral must achieve four specific messaging goals.
Impact To be effective, collateral must have impact. It must be arresting.
Impact is different for buttoned-down investors than it is for technology editors — or the dozens of gradations in between. Therefore, you need to know your audiences and how to capture their attention. We know this and we understand your audiences. That is why we don’t just write collateral, we create impact.
Repetition Impact gains access to prospects’ minds, keeping their attention is another challenge. The repetition of key messages, features and benefits — necessary to convert prospects — requires imagination and skill. We create exquisite pictures that sell.
Utilization Prospects must immediately understand how they can use your products or services to their own, very personal and unique benefit. “How can I get my money’s worth — and then some out of this?” We answer this critical question, and move prospects closer to the sale.
Internalization You’ve made the sale when prospects see your products as theirs, not yours. We help prospects envision their own logo on your products and services. We help them internalize and in so doing make a buying decision.
Collateral must sell an idea, a service, a product. And that’s what we do; we create collateral that sells.
