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About Value Team Experience Contact us Homepage |
What we do Acumen works with CEOs and their communications teams to help them more effectively tell their stories to targeted audiences, including the media, investors, employees, analysts and opinion leaders, and government officials. We believe that effective corporate communications represent a collection of focused actions evolving from a broader corporate messaging strategy. Such a thoughtful and focused approach should be designed to achieve specific business objectives and make the company more competitive, agile and profitable. We provide two levels of service that address clients' immediate and longer-term communications needs: tactical communications support and broad strategic programs. |
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| Tactical support | Strategic programs | |
Media materials and media relations |
Senior-level Communications Consulting |
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Acumen principals are experienced journalists. We know how to craft news releases and media materials that attract attention and deliver messages effectively. We provide the full range of media support including company backgrounders, white papers, and digital content. Acumen also allies with seasoned media relations professionals with records of success in reaching out to journalists and generating strategic visibility for clients. The leadership team must play a significant and compulsory role in conveying the company’s vision and key messages. Acumen has years of experience working closely with senior leaders to develop all components of executive communications programs including messaging, presentations, speeches, and coaching. Marketing and sales collateral Acumen can provide a complete range of sales materials including brochures, presentations and direct mail in both print and digital formats. Acumen has extensive experience in developing communications that inform and motivate internal audiences. We help companies exploit all forms of employee communications including printed materials, presentations, meetings and online channels. We provide a complete menu of investor communications services including annual reports, presentations and investor meetings as well as close-up support during mergers, acquisitions and other strategic endeavors. Acumen can help companies define successful processes, select appropriate Web 2.0 tools and implement the right techniques to improve communications, collaboration and ultimately, business performance. We guide companies through a branding process to address the core issues of their business success, including the dynamics of their target audiences, the benefits the company offers and the differing approaches of competitors. From there, we help them isolate and leverage the key attributes that distinguish their brand and clearly convey its relevance to all stakeholder groups.
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Senior-level Communications Consulting Our consulting capabilities make it possible for CEOs and corporate leaders to maximize the value of their communications, particularly in the challenging times of marketplace or leadership change and structural or product realignment. We partner with clients in fashioning results-oriented approaches to reach their key stakeholders – customers, investors and employees – as well as influencers who have an impact on an organization’s reputation. Our approach focuses on probing for strengths, advantages and distinctions, and identifying weaknesses or obstacles. We then craft messages and communications programs that facilitate business success. The Acumen Strategic Communications Blueprint is an actionable plan that optimizes the power of communications to achieve the organization’s business objectives. The Blueprint complements and works in tandem with a company’s strategic plan and contains clear, definitive steps to ensure that communications deliver peak value at all times. Positioning the corporation is one of the Chief Executive’s primary responsibilities, especially during periods of transition and turbulence. Acumen’s CEO and Executive Positioning strategy enables the CEO and his or her senior management team to demonstrate critical executive skills, leadership practices and management imperatives and advance the organization’s strategic agenda. Multiple horizontal communications channels are commonplace in corporate infrastructures, often overlapping and creating inefficiencies. Organizational unit leaders may exacerbate the problem by creating vertical media intended to deliver their own “special messages” to a single worksite or a workgroup that spans the globe. The result can be incomplete distribution of senior management’s focused messages, contradiction of corporate messages, confusion among employees and increased operating costs. Influential third parties, such as journalists, financial analysts and industry consultants, play a significant role in burnishing a company’s reputation. What these “influencers” think and what they say about your company’s products, management and marketplace behavior help mold the opinions of the organization’s key stakeholders: your employees, customers and investors. To realize the importance of your corporate strategy, investors must have a clear understanding of your company's fundamentals, management strengths, and growth opportunities. This is especially true for companies new to the market, those that are re-emerging, or companies undergoing significant management changes. |
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